Published in: Agricultural Economics, 2016, vol. 47 (supplement), p. 197-214
Mexico is the center of origin of diversification of maize (Zea mays L.), there are 3.2 million corn growers and is the largest crop harvested. Most of these producers are in the rural sector, in poverty and inequality. Despite this genetic diversity and represent about 65% of the cultivated area it is little attention has been given to the potential of native maize in commercial terms. The marketing of landraces can be carried out in traditional local markets and specialty markets. This research aimed to identify the dynamics of actual marketing of native maize in Mexico in order to identify options trading in specialty markets for the conservation of the biodiversity of these corns and improve the income of producers. The 492 interviews were made with farmers, traders and processors of native maize customers in the states of Mexico, Tlaxcala and Guerrero. The results show that the main specialty corns produced are the colors and within these the most important in marketing are the targets by consumer preferences corns. It is concluded that currently the market is landraces in traditional local markets; however there is potential for the development of specialty markets that require value added.